Impactful Services
The emergence of Advanced Driver Assistance Systems (ADAS), Electric Vehicle (EV) and Autonomous Vehicle (AV) technologies is creating a considerable challenge to rapidly develop consumer driven product requirements and translate them into Enterprise strategies. There are no established norms or proven guidelines for features and functions in the EV and AV space. Mobility providers must get it right the first time developing technologies that are trusted, useful, user-friendly and beneficial to the consumer's safety and driving experience.
Product development and engineering execution
Business strategies and new mobility transformation
Organizational development and change management
Enterprise global operational excellence
Technology strategies and roadmaps
Product portfolio complexity and cost optimization
Business development client and quota growth
The Opportunity
Minimizing time to market with efficient and accurate consumer driven EV and AV executions will give mobility providers a competitive advantage by strengthening its consumer experience and brand image. It is clear ADAS, EV, AV investment and implementation is accelerating in all mobility providers product plans. What’s not clear is the consumer expectations and the required level of execution and performance that will build trust and confidence in your brand.
High Tech Brand Image
An important market dynamic is that consumer research indicates that overwhelmingly, “high tech” companies are trusted to develop the technology for ADAS, EV, AV while OEM’s are trusted to build the vehicles. Historical approaches have not consistently delivered the necessary level of first time success to change this perspective.
Innovation
There is a significant difference with EV, ADAS, and AD technologies and the criticality of close cross functional cooperative work. New mobility requires a higher level of clarity and definition because technologies and features are much more complex and vehicle control and maneuvers are being compared to human like behaviors.